How Software Activation Works
Software activation boils down to a simple license check. If a valid license is available the application starts. If not, the user is alerted to enter valid credentials or upgrade their account. The installed software either stores the product activation key locally and checks whether it is valid or invalid, or for more modern cloud-based activation methods, the software periodically checks online to determine access rights.
Outdated Software Activation Methods - a bad example
Pinnacle studio 24 is a creative video editing software. A perpetual license costs £114.95 without offering a free-trial - unlike most of its competitors. The boxed version of the software is physically shipped to the consumer and it comes with a time-consuming 12-step installation process.
The activation key, which has to be entered manually, is located on the disk drive and is therefore not available when the disk is in use during installation. The end user license agreement is signed by the user half-way through the installation process and users are also advised to switch off their virus protection software temporarily. Upgrading or re-installing the software includes locating and deleting hidden computer files.
If the verification mechanism fails due to detected changes in installed hardware user-friendly software solution Free Activators operating systems, the programme may stop working suddenly. In the event of a lost or damaged disk, or a key that stops working, a legitimate software user will have to wait for new software or product keys to be shipped, generating more frustration and potentially even incurring unnecessary financial loss.
For software developers this difficult activation process not only creates customer support tickets, but also ultimately does not offer much protection from copyright infringement. The ISV or developer also has no way of ever knowing whether distributed software has been activated.
Schrodinger's err.software
In the world's user-friendly software solution Free Activators famous thought experiment, physicist Erwin Schrödinger described how a cat in a box could be assumed to be both dead and alive until the box is opened and the actual state of the cat is confirmed. Software activation, at its very worst, plays out this uncertain predicament, potentially indefinitely.
With outdated software activation methods, such as boxed software products sold with an activation key inside the box, it may not be possible to verify the activation state of software. Developers can’t just look in the box - they don’t even know where the box is. This leaves ISVs and developers in the uncertain predicament of not knowing whether a software activation still needs to be supported.
What is a SaaS product with non/poor customer activation tools and rates? Practically non-existent.
A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others.
But to achieve said success, you have to first delight customers with solutions they seek. This is where a customer activation strategy helps. To make the journey smooth from one stage of the funnel to the next, you need tools that help automate the process and optimize certain actions for the best points/use cases that guarantee conversion.
This blog post is going to show you the best tools to aid customer activation for your SaaS.
On to it!
TL;DR
- Customer activation is that critical point where a customer gets to experience the value or benefit of your product.
- This is different from the AHA moment because an AHA moment is when a potential customer can identify your product as a possible solution. But activation is when they try it out.
- Activation is also to motivate customers or get existing customers who became less interactive, to come back and move further along in the customer journey.
- Activation is an important metric every SaaS company should monitor because getting more people to the activation stage and converting them into becoming repeat customers has the highest impact on your MRR.
- Userpilot is the best-recommended activation tool on this list because it’s a no-code easy to use tool that comes with all necessary features/elements needed to build a personalized customer journey to help activate customers. It is also affordable.
- Appcues is the oldest of the customer activation tools here. It has a large library of UI elements and segment cases that beginners can use. But its features are limited based on price plans and it doesn’t allow for vast customizations except you use CSS; a poor feature for a supposedly no-code tool.
- Pendo is best for customer onboarding on mobile. Its large data management and in-depth analytics help companies convert customer data into insightful information. On the flip side though, Pendo is highly expensive and also very limited for building onboarding experiences.
- UserGuiding is the cheapest tool here but is the least recommended because of its limited and difficult features.
What is customer activation in SaaS?
A customer activation strategy means that customers are willing to pay to use your platform after experiencing the value of your product. To make the customer journey smooth from one stage of the funnel to the next, you need tools that help automate the process and optimize certain actions for the best points/use cases that guarantee conversion.
TL;DR
- Customer activation is that critical point where a customer gets to experience the value or benefit of your product.
- This is different from the AHA moment because an AHA moment is when a potential customer can identify your product as a possible solution. But activation is when they get to try it out.
- Activation is also to motivate customers or get existing customers who became less interactive, to come back and move further along in user-friendly software solution Free Activators customer journey.
- Activation is an important metric every SaaS company should monitor because how many users you can get to the activation stage and convert into becoming repeat customers has the highest impact on your MRR.
- Userpilot is the best-recommended activation tool on this list because it’s a no-code easy to use tool that comes with all necessary features/elements needed to build a personalized customer experience. It is also affordable.
- Appcues
- Pendo is best for customer onboarding on mobile. Its large customer data management and in-depth analytics helps companies convert customer data into insightful information. On the flip side though, Pendo user-friendly software solution Free Activators highly expensive and also very limited for building onboarding experiences.
- Userguiding is the cheapest tool here but also least recommended because of its limited and difficult features.
What is customer activation in SaaS?
Customer activation refers to the moment in the customer journey where they get to experience the core solution/value of your product. It’s the point where they use your SaaS product to accomplish a task and see its benefits for themselves.
Using SurveyMonkey as an example. One of the core user-friendly software solution Free Activators of SurveyMonkey is getting its users to create online polls or surveys. The customer activation point for this tool will then be the point where a user actually does just that. Not when they visit their site or sign up for an account, but when they use the tool to create a survey.
It is different from the “AHA! moment” because while AHA moments are points of them realizing your product as a possible solution, activation points are when they test/try it out. An “AHA! moment” could be via your landing page value proposition or case studies that motivate customers to sign up. Activation occurs only after the product has been used and can mark the difference between churn vs. a repeat customer.
Customer activation isn’t only a metric for new users though, it also focuses on your existing but dormant customers. Still using SurveyMonkey, user-friendly software solution Free Activators possible a customer signed up and initially created a few polls but after a while stopped. The purpose of activation in this case will be to remind such customers of the value of your product, find out why they dropped off, user-friendly software solution Free Activators, and increase customer engagement rates.
Why is a customer activation strategy important for SaaS?
If people never try your product, they’ll never know how good it is. And if the majority of your target audience doesn’t recognize your product as a solution, they have no reason to. convert, user-friendly software solution Free Activators, and sooner than later, you’ll be out of business.
No customers = no revenue = imminent company failure.
Of all the Pirate Metrics, activation also has the highest impact on MRR. According to research by Fairmarkit on how each metric affects MRR, activation had the highest at 34%.
Essentially, customer activation is important for your SaaS because it is directly responsible for a large chunk of your revenue and longevity in business.
The long and short of it is that you need to take a customer-centric approach to the entire user journey.
How can you increase customer activation in your SaaS?
Now that you know why customer activation is an important metric, the next step is to find out what you can do to increase this in your product. There are several methods, like the use of email notifications and efficient customer support. But for the sake of this article, we’ll focus on just primary onboarding.
The primary onboarding process is how you help a first-time customer know and understand what your product is about. The end goal here is to get them to perform the key feature most important for their success. To make sure they get maximum value from this process here are some things to do:
- make sure you use a welcome screen on your website with a microsurvey to segment based on customer data. This will help you discover the different activation points for the different use cases and also help create a more personal customer experience in-app to drive engagement.
- Knowing your users well (role, use case, etc.) allows you to personalize their onboarding experiences. You can then build a checklist meant to guide customers to perform specific actions and engage with relevant features for their use case.
- Next, push your customers to adopt the key features that are important for their use case. This will get more users to the activation point and increase user activation.
A great example of how to trigger activation is this Postify checklist screen. Using the welcome screen example above, here’s what the checklist for a marketing manager in a small business would look like. For them, scheduling their first post means they get to see the tool in action and experience value.
Best SaaS customer activation tools
When it comes to robust functionality (the different UI patterns and experiences you can build for your users to increase customer activation) – we do believe Userpilot offers the best value for money. So we’ll start from that, and then work our way down to more user-friendly and cheaper tools if that’s what you are after.
#1 – Userpilot
Userpilot is a product growth marketing platform that allows you to build beautiful user adoption experiences code-free. It helps you automate the onboarding across each stage of the user journey ( primary onboarding, secondary onboarding, tertiary user-friendly software solution Free Activators to the other tools we’ll look at in this article, Userpilot has the most robust functionality for customer activation:
Robust functionality
It allows you to build in-app onboarding and in-app marketing experiences without coding, with 4 actions and 5 UI patterns available in its flow builder, including Welcome Screens and Checklists that we mentioned above.
Track and analyze customer engagement
You can set a goal for each experience — or task in a checklist — and track how users engage with each. This data management can help you break down the behavior of each existing active customer.
Advanced segmentation and targeting
- Userpilot lets you create advanced user segmentation, demographic information, and engage with your users in a personalized way. You can create segments of users based on user identification/customer data, custom events, in-app behavior, or responses to your in-app microsurveys. Here’s an example of a segment you can create:
- You can then use this segment to target an in-app experience like a checklist for example and have it triggered until all tasks are complete and the user reaches the activation point of their journey.
- Tailoring your messaging to specific target audiences is especially important when you’re advertising on multiple channels. All customer touchpoints — whether in-app, on social media, or paid media — should be relevant if you want to see a customer turning into an advocate.
Interactive guiding to the activation point
Replace long and boring product tours with interactive walkthroughs that guide customers on how to engage and use a specific feature. These are personalized based on user actions – customers don’t see step 3 before they have taken step 1. This makes it helpful and relevant for the user and increases key feature engagement that is essential for customers to reach their activation point.
A/B test in-app experiences
Many marketers can benefit from creating experiments with A/B tests to see which experiences lead to a positive impact or have the highest goal completion. Split testing your marketing in this way can help you optimize the messaging you use to promote your business to customers.
Build in-app experiences with no code
With Userpilot you can build in-app experiences for customers without having to write a single line of code. You will only need the help of a developer to install Userpilot and set custom user-friendly software solution Free Activators. Apart from this all experiences can be built and customized using the Userpilot builder. Here’s how customizing a welcome screen will look like:
#2 – Appcues
This is the oldest product adoption/digital onboarding tool. It does more than just onboarding, it also helps monitor and creates experiences across different stages based on the customers’ lifecycle for increasing engagement.
It consists of a variety of UI elements such as checklists, tooltips, hotspots, user-friendly software solution Free Activators, and slideouts that boost customer engagement on the product website. Although access is limited based on your price plan. You can definitely get great results from using this tool, and here’s how:
It has a large platform for creating smooth experiences
You can track entire customer journeys across multiple touchpoints and create different onboarding processes for different segments of your buyer personas — ensuring everything stays relevant to various customers demographics.
Excellent UX and UI
Appcues UI is smooth, and their experiences are easy to build and work mostly as you’d expect them to. This helps you create experiences for customers without going through a steep learning curve.
Has some pre-defined segments
This will help you in the case where you’re new to building onboarding flows and product tours. These existing segments could serve as a template to follow when running in-app marketing efforts.
While Appcues is a great customer activation tool, it isn’t the best for reasons like:
- Its most affordable plan (at $249) has limited features that make it difficult to create useful smooth adoption/activation experiences. With limited segments, no checklists, no custom CSS, and no localization (for apps that operate in more than one language), user-friendly software solution Free Activators, this plan is mostly useless. You’ll require a lot more cash to get more value here.
- It’s almost impossible to build a truly interactive walkthrough using Appcues. This is because the tool doesn’t support non-linear user journeys/experiences – which is how most people navigate through products, user-friendly software solution Free Activators. Your walkthrough guide should follow users wherever they go in your product but Appcues doesn’t let you build such experiences.
You can read more about the shortcomings and best alternatives to Appcues to help you make a good choice.
#3 – Pendo
This is another popular product experience and digital adoption tool. They help your customers ‘adopt your software more successfully across web and mobile.’
Amongst all Pendo competitors, it’s highly recommended for customer onboarding on mobile. Their main product is their Product Cloud aiming to bring customer feedback, analytics, and onboarding in one tool:
‘After extensive due-diligence research we settled on Pendo, user-friendly software solution Free Activators. Although not cheap, it’s the most complete product on the market that ticked all the boxes for us. Especially the union of customer data with research (surveys, NPS, etc.) is a huge advantage, allowing you to target specific users who did (or did not) use specific features or screens of your product. Let me know if user-friendly software solution Free Activators need any other input, happy to assist. – Vincent van Scherpenseel from ContentKing’
To add to Scherpenseel’s analysis, NPS metrics can also show a customer turning into an advocate or detractor which will speak volumes on how your app is evolving (for better or worse.)
Here are 3 reasons why your SaaS should consider this tool:
- In-depth analytics: Pendo helps you track customer behaviors and help people go through the customer’s lifecycle faster. This customer data lets you know what people think about different features of your product and can help you optimize for adoption and activation.
- Customer segmentation: Pendo allows you to segment your customers in a variety of ways. Segmentation helps you see how different groups interact with your product and will enable you to engage users by creating a more personalized experience for each user segment based on their behavior.
- In-app guides and messaging: Pendo helps your customers get the most out of your product (and easily too). You’re able to create contextual and personalized guides/support to help users quickly discover relevant features and put them to use in order to drive activation rates.
However good Pendo is, it still has its shortcomings like:
- Limited onboarding elements and basic styling options: to create the best onboarding experience, you need a mix of features like checklists, tooltips and slide-outs. Pendo has limited elements and only allows customization when you use CSS; a problem if you want to build an easy no-code flow.
- It’s also expensive: although their prices aren’t publicly accessible on their website, you can request a quote. Reviews show that mp3 extender Free Activators starting price ranges from $2,000 to $5,000 for a single product per year and $12,000 for the lower-tier package, per year. For early-stage or small startups, this pricing could be a huge block.
#4 – UserGuiding
Some onboarding is better than no onboarding. But unless you are really not able to spend around $100 extra on Userpilot or even Appcues, then don’t go for UserGuiding. You will get so much less for your money than with the previous two. But since there may be some early-stage SaaS companies reading this, I felt I should also include the cheapest option.
Here are the reasons I think you may want to consider this tool:
- It’s a simple tool with a fairly intuitive UI
- Affordable for small startups
- Also easy to understand.
The shortcomings, on the other user-friendly software solution Free Activators, are quite more than reasons to use this tool. Here are some notable ones:
- Very limited UI patterns in the guide builder.
- No actions available for the next step – you can only build linear step-by-step product tours, which most users hate.
- Can get a bit buggy – e.g, user-friendly software solution Free Activators. I didn’t get how I actually change the UI patterns in the next steps, or how User-friendly software solution Free Activators link things like next experience or URL change to the buttons in the builder:
- Checklists: has a checklist, but it’s more difficult to build one than in Userpilot/Appcues.
- Limited segmentation options meaning your guide won’t be that interactive.
- The pricing has also increased a lot recently – from about $99 to $166. I don’t think it’s worth it anymore, simply put.
Conclusion
Customer activation is a very important metric your SaaS should take seriously because if you don’t take advantage of this stage, it means visitors/new customers can’t turn into repeat customers/loyalists. And if customers can’t smoothly transition from a stage of the funnel to the next, that poses a big problem for your product’s revenue and success.
Activation tools help make this easier by enabling you to build experiences that educate and ensure your leads don’t become a one-time customers. Good tools aren’t limiting, user-friendly software solution Free Activators, but rather they empower you with accessible features to help your users adopt your product and increase activation rates.
The digital world is full of potential customers so why not get a comprehensive customer activation tool? Get a Userpilot Demo and see how you can start building engaging experiences for multiple touchpoints in your product.
One of the ways companies ensure widespread user adoption is by choosing a user-friendly software.
They're able to roll out the new system with much less stress and resistance.
Plus (and this is a big plus) they’re able to leverage the system to its full potential and achieve the goals they laid out.
But what actually makes EHS software "user-friendly"? User-friendly software solution Free Activators identified 8 key elements to look for:
1. Quick to install
Gone are the days when software had to be installed on each computer with a floppy disk or CD. With cloud-based EHS software, there’s nothing to install — just open your browser, navigate to the software login page, and type in your credentials.
2. Accessible from any device
Today’s EHS professionals need access to their data when they're away from their desk, user-friendly software solution Free Activators. To be truly user-friendly, your software needs to work on a wide range of devices including laptops, phones, iPads, and tablets. Another advantage of cloud-based EHS software is that you can access it from virtually any device with a web browser.
3. Easy to implement
If your software implementation drags on for months, you risk losing support for your software before you even get off the ground. User-friendly software is software that can be up and running in a reasonable time frame — typically 1-2 weeks for a basic system activation, or 30-90 days for a comprehensive system.
4. Standardized, not customized
While a customized EHS software system may seem attractive, companies later tend to regret the significant amount of time and resources it requires. Getting data out of a customized system is time-consuming. Maintenance and upgrades are slow, and bugs are commonplace. A standardized system that's utilized by hundreds of employees is far more powerful than a custom system that's only adopted by a handful of users.
5. Looks clean and easy to navigate
In order to be user-friendly, software must be laid out in a way that makes sense to the casual user. This is especially important if you plan on rolling out the software to employees across your organization.
6. Easy to update
Updates are critical to keeping your software secure and bug-free. Unfortunately, many users skip out on updates because they’re difficult or time-consuming to install. Again, cloud-based software solves this problem by allowing the vendor to update your software remotely without you needing to lift a finger.
7. Responsive support
Bugs and glitches are inevitable, even in the best-maintained software. But if users have to wait around for days to get a response from support, that’s not a very user-friendly experience.
8. Built on user feedback
At the end of the day, no one knows what users need from a software more than the users themselves. So what better way to make software user-friendly than to ask actual users what they want? Smart software vendors know this, and use information from user surveys, focus groups, and feedback to improve their product.
Your takeaway
Now that you’ve seen what makes EHS software user-friendly, you’re in a much better position to evaluate different vendors and choose the best solution for your organization. If you want to learn more, check out this article on how to get your employees to adopt EHS software.
Frustrated that your new users drop off before activation? When new users drop off, product metrics suffer. Onboarding new users is one of the best ways to prevent this from happening. To provide the best onboarding experience, you naturally need the best onboarding software for SaaS.
In this post, we will very briefly discuss what to look for in the best onboarding software for SaaS for you, and then move on to analyzing the top 6 choices you may want to consider.
What to look for in the best onboarding software for SaaS?
The best onboarding software for SaaS companies will not require your product team to engage an engineering team to be effective. Hard-coding your onboarding from scratch is expensive and time-consuming. For instance, Atlassian spent $3 million in 2 years to create an in-house onboarding software.
To sum up, the best onboarding software:
- is a low-code or no-code software, requiring minimal coding to set up and no code to build in-app experiences
- allows you to build experiences as a customizable layer on top of your existing product
- allows you to quickly tweak your walkthroughs and implement changes
- allows you to target very specific audiences through segmentation
- allows you to build fully interactive, branched walkthroughs
- allows you to build surveys into your experiences and collect responses
Which is the best onboarding software for you? We delve into that and more as we discuss the top 6 onboarding tools for SaaS, based on functionality, user-friendly software solution Free Activators, price, and ease of use:
Best onboarding software for SaaS #1 – Userpilot
Userpilot is one of the best onboarding software for SaaS businesses because it is relatively easy to set up – all you need to start using it is:
- download the Userpilot chrome extension
- ask your developers to paste a javascript snippet into the source code of your app/website
- depending on your use case, ask your developers to pass on a few custom events or user attributes that will allow you to track and segment your users more accurately so you can target them with personalized in-app experiences.
This is a no-code solution – meaning any experiences you want to build post-setup do not require any coding.
Additionally, its features go way beyond the user onboarding functionality – offering user analytics and sentiment measurement tools like NPS or in-app microsurveys.
To understand what you get if you choose Userpilot as your onboarding software, we have broken down its functionalities:
Functionality
1. Product adoption software – in-app experiences and user onboarding
Userpilot is intensely focused on product adoption, giving you every imaginable tool you need to build interactive walkthroughs for new user-friendly software solution Free Activators allows you to boost user activation and increase product adoption rates.
Product adoption relies heavily on user guidance, and the onboarding experience should highlight the right features at the right time, just when your users need them.
Userpilot helps you design great contextual in-app experiences and interactive walkthroughs to guide your users to the right features.
You can also easily build welcome screens with embedded microsurveys to help you learn more about your users’ use cases, roles, and goals, and can also segment them accordingly.
This will allow you to further personalize your onboarding flow and make them more effective.
2. Segmentation by user behavior and contextual triggers
Userpilot uses in-app customer behavior to unlock value at every stage of the user’s journey.
This can be done by precise user segmentation – both by user attributes, custom events, and event attributes:
Therefore, Userpilot’s product experiences are not simply bits of information thrown randomly at a user like in the case of linear product tours, but are more natural and do not overwhelm the user. Take a look at these built-in Intercom Product Tours:
Userpilot’s product experiences are provided exactly at the right place, at the right time – as informed by customer behavior:
Userpilot also allows you to append subtle ‘native tooltips’ to your native UI that are triggered reactively when the user hovers over them:
This ensures that you give the user the right guidance just when they need it.
For example, let’s imagine you’re building onboarding for an email marketing tool.
The tool requires users to upload an email list first before they can create and send their first newsletter.
Userpilot is able to pick when your users have uploaded the email list. This happens through a custom event your devs have passed in the installation process. If you have any frontend events happening just on your UI – you can also use Feature Tags. These allow you to tag certain elements on your frontend and indicate if the user clicks on this element (also known as feature use) – with a UI selector, without doing any coding at all:
You can then check the adoption of each feature over time:
That way, Userpilot will “know” when to tell your users to create their first newsletter. Unlike with the product tour from Intercom that we have looked at earlier, the user will receive guidance to build their first newsletter at the right time in their user journey.
This contextual onboarding makes Userpilot a great onboarding software for SaaS apps that want to unlock the right value for their users at various stages of their journey.
3. User analytics – experience goals
What is the recipe for success in user user-friendly software solution Free Activators why you’re building every in-app experience.
In Userpilot, you can set a specific goal for each of your in-app experiences and track how many users reach it over time:
When you create a goal, you can also break the path to achieving it into a step-by-step process. These steps are small tasks that they can easily finish to improve Creature Animation Pro 3.73 Crack overall goal completion.
These steps can be easily put on an onboarding checklist you can build in minutes on Userpilot.
Here is an example of an onboarding checklist for Userpilot, built in Userpilot, of course:
Userpilot helps you create such step-by-step task lists in your interactive walkthroughs so that your users can achieve goals more quickly and easily.
Checklists trigger the psychological phenomenon called the “Zeigarnik effect” – which is basically the urge to “scratch that itch” and complete an unfinished task.
When a user completes step 1, it triggers step 2, which then triggers step 3, user-friendly software solution Free Activators, and so forth until the goal is reached.
4. A/B Testing and Experimentation
Interactive product walkthroughs don’t all work the same user-friendly software solution Free Activators. Some might lead to higher product adoption than others.
How can you tell?
Well, you wouldn’t know that without testing various walkthroughs to find out which one works best.
Userpilot’s product adoption software allows you to create in-app experiments and A/B tests so you can uncover the winning formula for your onboarding process.
You can then tweak and optimize your in-app experiences based on real user data to get the best product experience for your users.
For instance, one of our users, the social media marketing tool Postfity, wanted to test which of their onboarding checklists had the highest completion rates.
They set up an experiment on Userpilot to find out:
In the experiment, they had 3 checklists. New users were shown only one checklist at random.
The checklist where users found two items already pre-ticked and completed outperformed the other 2 checklists even though items were all the same.
The completion rate was higher with this checklist at 40% – a result of the Zeigarnik effect at work.
In the case of Postfity, they would not have been able to optimize their users’ experience if they had not carried out this experiment on Userpilot.
With Userpilot’s product adoption software, you can carry out experiments like these and more. You can experiment with different product experience flows, copy, and visuals.
When you find that great experience based on the results of A/B tests, you set your users up for more success with your product.
5. Customer user-friendly software solution Free Activators software
New user onboarding is crucial for getting new users up to speed with your SaaS application. However, once they are up to speed, you have to keep building great product experiences for them to stay.
Userpilot lets you build secondary, tertiary, and further onboarding experiences to unlock value for user-friendly software solution Free Activators users at every step of their user journey.
6. Providing on-demand support
One of the reasons users churn is poor customer support when they need it.
Userpilot’s customer retention software is created to help you provide on-demand assistance to your SaaS users directly inside your app.
You can highlight specific features and even build a resource center that has all your help documents. That way, when users are stuck on their customer journey, they can check the help center for information.
Moreover, through guiding the users by building checklists, onboarding flows, and native tooltips, they get help before they even ask for it.
7. Identifying indicators of churn
Userpilot empowers you to find out why users might churn and gives you a headstart to fix it before they do.
You can build flows to help them discover more value and the right features at the right time so that they don’t churn.
8. Collect feedback and NPS score
Userpilot’s customer retention software helps you collect user feedback at every stage of the user journey. You can use these to analyze how users feel about new features and product experiences.
Using microsurveys, you can collect quantitative and qualitative responses, and use this information to improve the user experience.
Userpilot’s suite of NPS micro survey capabilities is another weapon in your feedback collection arsenal. You can tag your answers and segment users by tags. With the right in-app experiences, you are able to respond to complaints accordingly and even ask promoters for a review within your app.
Pricing
Userpilot’s plans are based on Monthly Active Users (MAUs). You can choose between growth and enterprise plans. All the features are available in all plans without any limitations – regardless of how much you’re paying.
The growth plan starts at $249 per month (paid annually) for 2,500 MAUs while the enterprise plan starts at $749 per month for 2,500 MAUs.
Ease of use
Userpilot is a no-code solution that has a simple interface for your product team to use without help from an engineering team.
Below is an example of how easy it is to customize a tooltip in Userpilot, user-friendly software solution Free Activators, code-free:
You can build great product experiences and deploy them without coding – a great asset for product teams that want to deploy and experiment faster.
In terms of ease of use, Userpilot stands out as the best onboarding software for SaaS companies who need a low-code solution that can get them up and running in minutes.
You can even deploy more complex flows with the help of Userpilot’s customer support team within a few hours!
Get a free demo now!
Best onboarding software for SaaS #2 – Appcues
Appcues has been around for several years now. In many ways, their software has gotten better yet has also become somewhat confusing.
Nevertheless, we shall look at the functionality, pricing, and ease of use below:
Functionality
1. User onboarding software
Appcues bases a lot of its onboarding experiences on personalization, as opposed to Userpilot, which relies on both personalization and user behavior.
It allows its users to deploy product experiences using no-code solutions. Through segmentation, product teams can target users by persona, lifecycle stage, user-friendly software solution Free Activators, plan tier, and more.
With Appcues, you can measure how many users reach your “aha moment” and how many of them convert from free to paid plans.
2. Feature adoption software
Appcues allows you to make in-app announcements and guides that increase engagement and feature adoption.
Like Userpilot, Appcues makes use of tooltips, modals, and other UI elements to build flows that educate users on the value of new features.
You can track feature adoption, and segment users who haven’t used a particular feature in order to target and nudge them to adopt those features.
3. Product insights
Appcues’ product insights tool allows you to measure product adoption and usage through event tracking paired with data visualization.
It allows you to measure adoption, identify opportunities for growth, and track key user actions and goals.
4. NPS Surveys
Appcues also has NPS survey functionalities that enable you to collect feedback about how customers are using your SaaS.
Pricing
Appcues has 3 plans including essentials, growth, and enterprise. The lowest plan, essentials, starts from $249 per month for 2,500 MAUs.
However, the essentials plan limits a lot of features to basic engagement patterns and NPS. You will find limited access to advanced targeting, segmentation, theme customization, user-friendly software solution Free Activators integrations with other tools.
These features are locked to the higher plans, with the growth plan costing $879 per month and the enterprise plan comes at a custom price.
It is important to note that if you wanted access to other features you would need to upgrade even if your MAU is below 2,500.
In Userpilot, at just $749 per month, you would have access to all the features and of course, be under the equivalent enterprise plan. At $249 per month, you would be in the growth plan and still have access to a wide range of features other than just basic engagement patterns and NPS.
Ease of use
Appcues is mostly easy to set up and get started with, as the UI is quite advanced and user-friendly.
Their extension is free to download and test, helping you build flows and experience the UI capabilities yourself.
It is easy to build and deploy simple workflows, but once you start building complex workflows, you need to flip between the extension and a separate browser page to sort out targeting and trigger factors.
This is a branching tour using multiple CTAs on individual UI elements:
Due to the EaseUS Video Editor 1.7.1.55 Full Crack With Serial Key that you need to user-friendly software solution Free Activators between the extension and the browser while building branching tours like the one above, we see the general experience to be quite confusing.
Furthermore, if you want to achieve the full range of styling options, you need to have CSS expertise. Therefore, this is not a fully code-free solution.
Best onboarding software for SaaS #3 – Chameleon
Chameleon is a product success and user onboarding software for SaaS companies. It makes use of product tours, tooltips, launchers, and micro surveys to help you guide users along their user journey.
Functionality
1. Product Tours
Chameleon’s product tours help you build flows for guidance and launches.
You can use modals, banners, and hotspots to announce changes or guide users through their journey.
The tours are built on a WYSIWYG editor where you can see what you are building in real-time.
You can also customize the styling (font, color, opacity, etc) of your product tours and even add in some CSS styling if you want advanced branding.
Chameleon allows you to customize your product tours based on user persona. You can segment and then target them with relevant messaging to ensure product tours are directed to the right users.
2. Tooltips
Chameleon helps you to deploy tooltips where you discover that users need more information or need to learn what a certain tool or button is used for.
You can customize elements of your tooltips without coding and optimize them faster using the WYSIWYG Editor.
3. Launchers
You can build widgets and checklists that deepen user engagement and feature discovery, while onboarding checklists help users reach activation faster by completing key activation tasks.
Additionally, onboarding checklists provide guidance for onboarding, helping reduce customer support requests.
4. Micro surveys
NPS surveys are also used in Chameleon to collect feedback and understand user loyalty by persona.
Pricing
Chameleon has startup, growth, user-friendly software solution Free Activators, and enterprise plans.
Their plans are mostly based on Monthly Tracked Users (MTUs) although some features are limited depending on the plan you are on.
The startup plan costs $349 per month for 2,500 MTUs while the growth plan costs $750 per month for 2,500 MTUs.
Below 2,000 MTUs, startup plans go for $279 per month and growth plans for $600 per month.
This pricing is quite expensive for most startups and growth phase companies compared to Userpilot.
Ease of use
Chameleon has a wide range of UI options, making it easy to build a variety of product experiences.
Unfortunately, the same cannot be said of its segmentation, flow design, and targeting functionalities. These are not quite advanced or built properly and make Chameleon difficult to use.
You can manage and edit themes within the app, making it easier to deploy styling changes faster.
The launcher allows you to set event triggers to activate pop-up windows offering contextually helpful information or walkthroughs.
Chameleon however limits subscribers to one launcher in the startup plan of $349 per month (2,500 MTUs).
Finally, Chameleon only allows clicking or hovering as the only options for user input.
Reprise License Manager
Reprise is the software licensing company that supports you like no other. We measure support by # of bugs, bug fix response time, and customer support response times.
Take a look at these statistics, and see if your current licensing supplier can compare.
Bugs, and bug fix times
Reprise has 3 products: RLM, Activation Pro, and RLMCloud. The average rate of new reported bugs in all three products combined is 0.66 bugs/week (averaged from 2009-2021).
The average time to fix a bug is 10.6 days (2009-2021)
You can see a list of the bugs in all of our products here
Customer Support Statistics
Reprise supports you with our engineers, user-friendly software solution Free Activators, the same engineers who develop the products. And by "support", we mean helping you integrate our software into yours, assisting you with problems with your software, as well as fielding reports of bugs in our products.
Average time, from support incident report to first contact with one of our engineers who can solve your problem, user-friendly software solution Free Activators, is under 51 minutes (worldwide, averaged over 2018-2020)
The average support ticket resolution time is under 5 days (average 2018-2020)
And we do this while supporting over 800 ISVs.
See if your current licensing supplier can compare.
We’re used to associating engagement and activation with badges, mails, and notifications. But user activation is a very broad subject that involves so much more than gamification and UX design.
User activation and retention are deeply connected to human interaction and emotions.
It all starts with active communication. A user who is passively exposed to a new software solution without guidance or any other form of interaction will hardly feel any connection to the brand and is unlikely to show appreciation.
Companies need to communicate with their users individually and send clear signals that can elicit a dialogue. Users need to be addressed directly and approached with clear signals.
It’s like being at a party. Say you want to start a conversation with a person you find attractive. The first thing you can do is signal the fact that you’d be willing to start a dialogue and get to know the other person better. That’s avg pc tuneup crack communication.
The journey to user activation and customer retention starts with approaching your users.
How to Address Your Users to Spark User Activation
The first thing you need to do is collect information. The more you know about your users, the easier it is to approach them in the right way.
Then user-friendly software solution Free Activators need to split your users according to specific target groups and customer personas. You also need to create segmentation on the basis of their stage in the customer journey.
At different stages, you can then use different tools and social proof elements such as on-screen messages, push notifications, content, emails, or any other kind of value-adding services.
With new users, activation starts the very moment they start to interact with your software.
You can’t address such users with exit intent popups! You need to start a user-friendly software solution Free Activators conversation way before they signal their intention to abandon the ship. At that moment, it’s already too late to try and start a conversation.
The Effect of Micro-Aggression on User Activation
Studies that we’ve conducted at Userlane show the effects of instances of micro-aggression during the onboarding phase.
When signing up for your service, users have a very clear and specific goal in mind. The longer it takes for them to reach their goal, the more subconscious negative feelings they accumulate.
We, as users, don’t consciously perceive this, but these moments of micro-aggression staple at a very fast pace – we’re talking about milliseconds here!
And even if each instance seems innocuous, these feelings pile up and have a devastating effect.
Each imperceptible micro-frustration brings us a step farther from the brand we’re interacting with until we feel compelled to abandon the service.
Boosting user engagement and activation means eliminating stress and instances of micro-aggression.
The Importance of Dialogue in User Activation
A dialogue is a two-way street.
There’s a phase in which you need to collect data and find out what the user signed up for and what their expectations are.
It’s essential to check all the indicators you’ve collected along the customer journey: Where they come from, landing page, signup process, articles they were interested in, emails that triggered action … You ought to find out what features they’re actually interested in. Otherwise it’s like asking just half of a question.
For example, imagine you contact a food delivery service. By doing so, you obviously signal that you’re hungry. But when you talk to them, they user-friendly software solution Free Activators you one hour online user-friendly software solution Free Activators the entire menu and different cuisines they offer from Indian, to Mexican, Italian, French … they spend time listing all the options just to find out that you actually wanted to order Sushi.
Your product might include plenty of features, but you can’t bombard your users with copy and messages and present the whole palette in one go. Different users will interact with your software at different levels of proficiency and most of them end up choosing your service because of one single, specific characteristic.
Onboard Users the Right Way to Increase User Activation
When it comes to user onboarding, you need to take your users by the hand: People are perfectly capable of thinking, but they usually don’t have time for it!
Free experimentation during the discovery phase can be highly counterproductive.
We all have a very limited attention span and when being presented with a new solution, we need continuous inputs that bring us back to focusing on new elements and actions.
If users don’t find what they’re user-friendly software solution Free Activators for, they’ll leave.
Of course, in the spirit of segmentation, you also have to let them choose, user-friendly software solution Free Activators. Ask them if they want to be guided with an onboarding tour or be free to explore. Let them decide. It’s all about giving options and empowering your users.
Popups that contain supremo 3 mb friendly face might look like a silver bullet to boost user engagement. But it’s not that easy! This approach is not effective for all users.
Let’s go back to our party: You obviously need to send signals to a potential partner but you also have to send the right signals. You might want to try to balance a user-friendly software solution Free Activators can on your head and smile to spark a reaction. But what kind of reaction are you going to trigger?
You want to inspire positive reactions that resonate with each specific user based on their set of beliefs and expectations.
When trying to approach somebody, you can be a lot user-friendly software solution Free Activators effective if you gather some information about what drink they like, what kind of sense of humor they have and so on so that you can plan your approach accordingly.
It’s easier to engage and activate users when you have specific data.
User Activation: It Starts with First Impressions!
A signup is not a guarantee of success. It barely shows interest.
You still need to continuously sell your service to your new users.
Even after people invest money in your solution, they need some kind of confirmation and want to be reminded that they made the right choice.
Customer care, key account management, and after-sales activities reinforce the bond between the brand and clients. A brand that truly cares continues to support their customers and helps them achieve their goals.
Newly-acquired users, in particular, need to experience the value of your solution first-hand. You need to grab their attention and show the real benefits of your solution and that’s only possible if you know what the user is interested in.
Userlane, for example, offers a virtual assistant, an adviser that prompts users with different choices so that they can explain what they’re interested in learning more about.
For each feature, there can be a completely different tour that shows how the option can be activated and implemented while also explaining why this feature is important and how it contributes towards a specific goal.
You can basically sell a service by feature instead of randomly listing all the functions your solution entails!
Missing on this opportunity and thinking that the effort of setting up such a specific onboarding experience is not worth it means that you probably haven’t grasped the true functionality of the SaaS business model.
Going back to our party analogy, simply relying on a good design and a good product is like standing in a corner and waiting for others to approach you. Somebody might think you’re interesting but may expect you to break the ice. And soon, they’ll be tired of waiting and find somebody else they’re interested in.
You user-friendly software solution Free Activators a lot of opportunities by not actively interacting with your users.
The Connection Between Habit Formation and User Activation
Similar analogies work well because user onboarding is similar to human interaction.
Words like ‘users’ (customers, consumers…) are deceiving and quite demeaning. Users simply interact with a product and consumers consume to produce revenue. In reality, there’s no B2C or B2B. When presenting user-friendly software solution Free Activators product, you’re actually dealing with humans and their emotions.
You ought to stimulate, entertain, serve their purpose, and provoke emotions.
User activation means habit formation. And people feel compelled to come back and use your service again and again because they love interacting with it.
Activationis strictly connected topositive emotions.
A well-designed and put-together newsfeed in a social media application, for example, stimulates the production of endorphins that in turn elicits satisfaction, thus leading people back to it multiple times a day. It’s a fifa 21 crack status Free Activators forces you to check user-friendly software solution Free Activators channels by leveraging an atavistic need for communication. If you don’t go back to it and check all the different conversations, you feel left out.
Your brain is wired to seek rewarding experiences. And it decides on what it considers rewarding in milliseconds. It’s all about gut feelings. Our reflexes and our instinct work faster than thoughts and rational thinking.
When somebody pitches a baseball at you, your brain doesn’t need to explicitly perform complex operations and calculations to predict velocity and trajectory. Experience and practice create the basis for our reflexes, and despite not knowing how fast the ball is traveling, we manage to catch it.
This is the same thin slicing mechanism that instinctively creates a first impression of people or situations, helps us define what is rewarding to us, and warns us when a situation doesn’t seem trustworthy.
Be Mindful When It Comes to User Activation
Our comodo dragon internet security free is characterized by habits. We’re essentially programmed to be lazy and avoid improvisation. Our brain tries to automate everything and habits become good proxies for our decisions. We do things at specific times of the day and continuously follow rituals.
A company can add value by becoming a habit that doesn’t interrupt or delay other activities.
Social media platforms manage to fill little gaps in our everyday life like when we’re at the bus stop or when we stand in line waiting for our morning coffee.
These little empty moments used to be far from being perceived as rewarding. Mobile technology and social media add a perceived value to these moments.
Other companies can have location services connected to their application, for example, to remind people to check if they took their keys before leaving their home…
Careful, though. Flashing lights, red dots, user-friendly software solution Free Activators, and numbers can also have a negative effect if they simply lead to a compulsive behavior.
People often feel compelled to check their Facebook messenger as soon as they’re notified of an incoming message.
These are what we call dark design patterns that take advantage of programming errors in our brain and lead us to pursuing actions that aren’t connected to any actual benefit.
User Activation Relies on the Creation of a Positive Experience
A careful habit formation design positively impacts your users’ lives and leaves them with an actual choice.
People are naturally attracted by novelty but leveraging their curiosity can be negative.
A good example of positive habit reinforcement involves Zapier.
The intrinsic value of their solution is helping you to save time, user-friendly software solution Free Activators. Zapier sends you weekly reports of what they have automated for you. They keep reminding you of their value and also inspire you to go back to the application by pinpointing things that could be adjusted and improved so that you can save even more time.
Webflow shows you what new features they’ve added every time you log in. It’s nice and rewarding. You see that they care about their product and their customers.
Slack has a similar feature with a weekly animation that attracts your attention to new features.
Activation is connected to exploring new ways to create a positive experience for your customers.
Going back once again to our party, as soon as you manage to talk to a person, you need to convince them to give you their telephone number and go out for a date and then maybe meet for a second date and so on.
It’s a constant effort to create a positive impression.
Increase Your User Activation by Showing Your True Personality
People can’t communicate directly with a machine or a user interface. But contrary to a widely diffused business etiquette, it’s time for companies to get out there and show some real interaction and emotions!
UIs may look sexy and well-organized but seldom present any human touch.
Even the copy you find on most websites is far from being human. You read a lot of very formal, proper, cautious, and accurate descriptions. Businesses are afraid of being opinionated and don’t take a stand because they don’t want to offend anybody in their target group.
But if you know your customer persona and personally share their experiences in order to design for them, you know their opinions and expectations and you can show them that you understand what they need.
If you don’t show any emotions, you can’t get actual humans to interact with you. People will only see the functional aspects of our solution and then move away as soon as they discover a new toy to play with.
Showing your true colors is also important for retention. You can force a match between your product and a customer, but if you’re not actually solving their problem, they’ll churn.
Companies need to be authentic in the way they present themselves and their product and interact with potential customers who can actually benefit from their solution.
Know your audience! You need to provoke human reactions, user-friendly software solution Free Activators. You can’t please everybody otherwise you’re Sotware Free Activators targeting anybody. Your firm needs to have a personality.
Companies like Mailchimp or Slack are not afraid of showing their playful side. Of course, that resonates perfectly with their target group (startups and SMBs)! Your company might want to show a very different side. The important thing here is just honesty!
You need to deliver on your promises and provide a useful service that leads to gratification and a positive outcome for your customers.
User Activation Is a Step-By-Step Process
A relationship is built in steps. You need to nourish and foster each relationship with an increasing level of commitment.
There’s a well-known study in which a group of people were asked to put up a sticker on their windows to support a cause. A week later, they were asked to show a bigger sticker. And a week later they were invited to put up a sign in their front yard.
And while the majority of these people accepted to put the sign on their lawn, only a few people, who were never best pc cleaner to put the stickers on their windows in the first place, agreed to do so in a control group .
Activation derives from micro-agreements and micro-commitments. Users proceed in steps along the customer Renee iPhone Recovery 2019.05.13.401 Crack With Activation key. Asking for too much too soon is like throwing a pebble in a lake with a very steep angle. The pebble will simply bounce on the surface of the lake. Similarly, if the commitment curve is too steep, users will bounce off your service.
Users need to understand the value of your solution by following the right user onboarding steps and a specific checklist so that they can understand its value proposition. Otherwise they’ll churn immediately.
People intuitively perceive greed and know if you’re actually trying to support them along their own journey or if you’re just trying to monetize your service as soon as possible.
Time, Commitments, and User Activation
Activation is also proportional to the time you invest in exploring a solution. The more you know a product, the more you relate to it and want to properly implement it within your own ecosystem.
Enterprises, for example, tend to work in very long cycles due to their hierarchical structure and regulations. And because of these long cycles, they invest a long time in trying to understand a product and exploring all the benefits a solution presents.
Therefore, their lifetime value tends to increase as they invest time and energy in researching, internally promoting, user-friendly software solution Free Activators implementing a specific solution. They analyze KPIs and the impact of your product over a much longer period of time.
Customers who quickly explore your software in an unstructured way or superficially experiment with your free or trial version will not feel any need for commitment.
By guiding users through your software and taking the journey together with them, you start fostering a relationship that is based on knowledge and micro-commitments.
Customers shouldn’t churn simply because they didn’t get to know your software in the first place!
Interaction can be different at different stages and with different customers. For example, some companies directly address users who gave them a very positive rating or reviews to start a conversation and understand what triggered their enthusiasm.
By involving these users in the company and product development, they create a solid bond that reinforces their initial positive experience.
You can never stop investing in a relationship or take it for granted. You need to make adjustments and maintain a positive mood user-friendly software solution Free Activators the entire journey.
The same holds true for customers who have already churned. They need to be given the chance to express their objections and you need to interact with them and sustain a positive overall relationship despite the fact that they are no longer going to be customers.
Triggering User Activation: A Territory Far Beyond Simple Tools and Tactics
Asking users to invest a bit in your solution together with gamification and rewards linked to progress and completion are classic tools that many SaaS companies implement to trigger engagement and activation.
But if your product and your onboarding process lacks interaction, it’s very hard for users to feel connected to your brand.
Product design and UX design obviously greatly contribute to activation. Slack’s attention to detail is what separated them from other services that were addressing the very same pain point in a very similar way.
But persistence is another very important aspect. We all know that the selling process starts with the first ‘no’. But this is also a valid point for activation.
You need to go back to your users and add something to the conversation you started with them. Always lead them into seeing a higher level in terms of value.
You can’t just stop interacting with them the moment you see no reaction. It might just be a problem with timing or maybe the information you’re providing isn’t exactly what they were looking for. You just need to communicate different offers to boost activation at the right time.
This continuous feedback loop leads to retention. People are continuously being reminded of you and have a reason to come back to their trial as soon as possible to see what your product can actually do for them.
Sense of Belonging: Another Trick for User Activation
Another trick for activation is creating a sense of belonging.
People love to be part of a group. Especially in the case of an elite group. If you can convey this sense of community through branding, merchandising, exclusive content, or private channels or groups, people will feel part of a bigger entity and will try to come back to your service to maintain their status.
This works for products or services that use miles, loyalty cards, or special status cards for their customers. The same principle can be applied to SaaS businesses that allow people to access a community. Users will be happy to come back to the product knowing that each interaction will bring them closer to – and more involved in – the group.
You can, for example, bring together product owners who face the same challenges and offer some sort of community support that adds value and helps them move closer to their goals.
Immediate Engagement and Its Impact on User Activation and Retention
Early engagement also has a tremendous impact on activation and retention, user-friendly software solution Free Activators. That’s why the most important part of the relationship starts with a data-driven, customized, and interactive user onboarding.
Ask as many questions as you can when onboarding new users because this will allow you to create the perfect customer experience tailored to their expectations .
The key is retaining their attention.
Why are there more car accidents in North America than in Germany even though Autobahns have no speed limit?
Again, it’s about interaction and being involved in the moment. If you drive 70 mph on a straight interstate for an hour, soon you’ll start thinking about other things as you aren’t completely absorbed by what you’re doing.
On a German Autobahn, you have curves and narrow lanes and even if you drive 110 mph you see cars in the rear-view mirror approaching you at 150. You’re totally concentrated on the street and each interaction with the traffic draws your attention back to the driving experience.
Interacting with users who are trying out your solution for the first time works the same way. You continuously engage with them and draw their attention to new activities so that they maintain a continuous level of attention throughout the whole process.
User Activation Is All in the Details
In general, small details play a major role. Creating a habit is quite easy for communication or social media platforms. But it’s very hard for business software providers.
That’s why the human element plays such a vital role. Because the intrinsic mechanisms of the product are not directly connected to rewards. You need to make things happen.
People are very responsive to honest compliments and rewards as small as a virtual pat on the shoulder to congratulate them on progress or achievements.
The real secret is taking the initiative to communicate and interact with your users as soon as possible!
Download our User Onboarding Experience guide and discover the six onboarding steps that lead to high conversion, activation, and retention!
Are you frustrated with the low adoption rate of your complex software amongst your customers and employees?
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GET TO KNOW LICENSE ACTIVATION CENTER (LAC)
License Activation Center (LAC) is a SaaS solution that provides centralized license management for software vendors and on-demand access to software for their customers. License Activation Center drives revenue and cuts operational costs by simplifying and automating license creation and delivery, while providing business intelligence through integrated reporting and tracking of license activations.
As a complete user-friendly software solution Free Activators fulfillment solution, user-friendly software solution Free Activators, License Activation Center will transform the way you create and deliver software licenses, streamlining the process for you and your end users.
ENJOY SIMPLIFIED LICENSE FULFILLMENT PROCESS
With License Activation Center, you get centralized and standardized license management that brings you simplified license creation and activation, reduced administrative costs and superior end-user experience, as well as:
- Support for LM-X License Manager, Reprise License Manager (RLM) and FlexNet Publisher
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BOOST REVENUE AND CUT COSTS
License Activation Center is an advanced SaaS solution providing centralized license management that gives your end users the means to generate and download their own licenses, so you can:
- Automate the entire license activation process, from license creation to license delivery
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